Brightday helps improve your patients’ overall wellbeing with better posture and more movement.
Digital Health overlooked office ergonmics
86% of the U.S. workforce sit at work Back pain is the biggest disease burden in developed countries 7 hours per day sitting for an average desk worker
Trends changing the office environment
Nobody sits still Unassigned seating, home office use and hoteling Nobody has time Personalized and on-demand health and wellness solutions Employees care who they work for CSR and Employee Retention 
Traditional ergonomic assessments and one-off desk setups are outdated. Brightday addresses these trends and problems with easy to deploy, privacy-first posture software, that harnesses emerging technologies. 
Why is posture important?
FEEL Replace pain, discomfort, fatigue and stress with energy and relaxation. Project more confidence, feel more powerful and sexy. LOOK Become taller and slimmer, and look five pounds lighter instantly. Appear more relaxed and self-assured. THINK Stay focused longer, enhance your creativity and productivity. Do a better job at work.. ACT Become more motivated and energized in your career and personal life. Have more energy for activities that further boost your health and well-being. 
That’s why we bring you the next-generation of software products that promote health and focus during the workday. The founders’ vision is to fundamentally change and improve the modern workplace, creating healthier work-life habits through technology.
How Brightday works 
We spend two years consulting with ergonomists, physical therapists, doctors, chiropractors and posture gurus, went to conferences and surrounded ourselves with some of the best in the field. In this quest of knowledge, we found the perfect expert. Jean Couch - Posture Expert Jean Couch has taught posture for 30 years. She is a posture advisor for Google, Kaiser Permanente, Stanford University and author of The Runner’s Yoga Book which has sold more than 250,000 copies worldwide. Our posture videos are all based on Jean’s research. She has travelled around the world to find the best ways to sit and stand by analyzing the posture and movements of people in who have no back pain into old age.
How do we know it works We ran extensive user testing with hundreds of users to find out what people think. Within a short period of time, users report that they feel better, look better and perform better throughout their workday and beyond. 1) Usertesting 2) Data
We ran extensive user testing with hundreds of users to find out if people like it and if it generates the results about posture improvement and productvity as we predicted.
They improved their productivity and alertness. They started to correct their posture more regularly, alleviating upper-body stress and tension. Getting Brightday from their employer shows that the company cares about them and that they gained a better understanding of how to sit better. NPS Day 5 Day 10 Our Net Promoter Score rises from a great 45.5 on day 5 to a powerful 59.09 on day 10
Our preliminary Data confirms ….
45.45
59.09
3) Tested effects of Jean’s instructions
To verify if Jean’s instructions hold true, we wired up our test-person to measure the EMG (Electromyography) of the body in different position to find out which are causing stress and tension in the muscles and if Jean’s positions allow the person to sit with more relaxed muscles ‘in their bones’ as she calls it.
In this video you see the model on the TV in the background.
Peter to the left - wired up - as the test person imitating the movements of the model. In the front right the readouts of the EMG showing in color the muscles that are being engaged.
Scale: nothing = no color / light = blue / medium = orange / intense = red.
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