Richard & Peter began working with a small group of software developers and computer vision experts who were staff members and recent graduates of the GRASP Lab (General Robotics & Sensor Perception Lab). While early prototypes were glitchy and clumsy, it became clear that building an accurate posture guidance software solution was possible. The team grew with posture experts like Jean Couch, a leading expert in posture techniques for companies in the Bay Area. The founders worked with Ergonomists and Health & Safety managers, both providers and large workforce companies, to understand how Brightday could be integrated into the day-to-day lives of deskbound workers whether they worked at the office, from home or on the move. Airbnb became our first corporate customer.

As we delved deeper into the world of ergonomics it became clear just how big a problem poor posture is, and that there was an opportunity to innovate with software solutions.

Ergonomists are the front line health workers dealing with a problem (back pain + a host of side effects) that is growing as our workforces sit for longer periods of time in a variety of work set-ups. Sit-stand desks have been a significant and well received new trend (yes you can stand badly too!) but the application of new technology in ergonomics is nascent. Brightday aims to change that.